Cavella
Modern glass towers across a river in warm late-day light, open sky above, water along the foreground. Not an office of Cavella.

Proprietary deal origination for active acquirers

Deal flow built for one acquirer.

Cavella is a buyside origination firm for holding companies, operator-led platforms, independent sponsors, and lower middle market private equity. We map the buy box, reach owners who have not hired a broker, and hold the first calls ourselves.

Discuss a mandate How a search runs

Formerly Sequence Advisory

Buyside origination for active acquirers

No retainer and no monthly fee.

Paid only when a sourced acquisition closes.

One mandate per sector and territory.

A search that starts before the sale process does.

Listed and banked deals reach every buyer in the sector at the same time, and the price is set in an auction. Cavella starts earlier, with a thesis-driven search dedicated to one acquirer and aimed at owners who have not engaged a broker.

The engine covers more than 3 million US businesses and builds the target universe from primary sources: state filings, permits, licensing boards, recent announcements, customer reviews, and hiring data. Every company is ranked against your buy box. A person decides who is worth a call, and each business is researched before a personalized note goes out.

How the search runs

  • One mandate, one acquirer
  • The deal lead on every owner call
  • A written brief before you meet
  • Four weeks to test the fit
A single rocky alpine summit in warm light, with pale sky. Not an office of Cavella.
The listed and banked deals every buyer in your sector has already seen.

Signals the search tracks

  • Founder age
  • License and ownership changes
  • Second-generation hand-offs
  • Key-person departures

Also lapsed renewals, litigation, and recent announcements.

The difference

Three things that decide who reaches your table.

  1. One mandate, one acquirer

    Sector, size, geography, deal type, and deal-breakers are set in one working session. We run one search per sector and territory, so a company we surface goes to you alone. Companies already in your pipeline stay outside the fee.

  2. The deal lead on every owner call

    The founder of a long-held family business does not open up to a script. There is no offshore call center, no dialer, and no appointment setter. Won Hwang, a former investment banker and private equity investor, holds every owner conversation himself. He can speak to succession, valuation, and what a sale means for employees, and he sets no price expectations before you are introduced.

  3. A written brief before you meet

    Before any introduction, we confirm size, revenue mix, and ownership, review initial financials, and check that the owner intends to sell. You receive a written brief on each one: what the owner wants, and who else has approached them. It is screened the way an investment committee would screen it.

Who the mandates are for

Repeat acquirers of founder-owned businesses.

Holding companies, operator-led platforms, independent sponsors, and lower middle market private equity firms making repeat acquisitions of founder-owned and family-owned businesses, typically with $2 million to $50 million of revenue, in services, trades, manufacturing, distribution, and software. Platform searches and add-ons alike.

The firm and the people on the search

A first engagement

Four weeks to test the fit.

  1. Day 1

    One working session to set the buy box and carve out the names already in your pipeline.

  2. Weeks 1 to 4

    The target universe, the outreach, and a pipeline update every week. Every owner call is ours.

  3. As owners surface

    A written brief on each qualified owner, then the introduction. At week 4 you decide whether to extend. We stay involved through the letter of intent.

Bring the buy box.

The first working session gives the search its edges. From there the weekly pipeline update is the record, and the fee waits for a closing.

Discuss a mandate

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